Understand Search Engine Optimization for B2B
B2B SEO is a digital marketing strategy that aims to help B2B website pages rank higher in search engines like Google.
Unlike SEO for B2C, B2B SEO focuses on keywords that key decision-makers in organizations search for while at work. And if you’re not a top result for those keywords, they might not even consider you as a potential vendor.
SEO is vital that high-growth firms rank it the most effective online marketing tactic.
That said, here are five steps for an effective B2B SEO strategy:
Build your decision-maker persona. This is the person you need to get in front of. Depending on your business, it could be a product manager or a chief financial officer. HubSpot’s free Make My Persona tool can be super helpful for this step.
Find keywords that decision-makers search to find your product or service. In other words, keywords that they search for when they’re almost ready to buy. You can use Google Analytics or SEO tools like Ahrefs to do this step.
Optimize your product and services pages. Create unique and long-form content, then insert your target keyword strategically on the page.
Create a valuable B2B blog. When you consistently publish high-quality content, people see you as the go-to leader in the space. As a result, they’re more likely to buy from you.
Build backlinks for your B2B website. Focus on industry blogs and news sites. Also, create helpful tools and calculators that people can link to. Or, reach out to business partners and ask them to add your website to their partner pages.