B2B vs B2C Marketing

Simply put, B2B marketing targets businesses, while B2C marketing targets individual consumers.

Marketers strive to provide an authentic, customer-centric experience to both B2B and B2C buyers. But each audience requires a unique approach since individual consumers have different buying habits and needs than businesses.

☝️While B2C marketing is concerned with creating enjoyable content and quick solutions, B2B companies focus their marketing efforts on logic and showing a product’s ROI to a business customer.

Here’s an example of B2B and B2C in action:

B2B (business to business) — an email marketing software company that sells its product to a graphic design company.

B2C (business to consumer) — an oral care company that sells toothpaste tubes, toothbrushes, and mouthwash to individuals.

B2B and B2C can intersect at times. One company can have both B2B and B2C initiatives simultaneously.

For example, an interior design company that designs office spaces for companies (a B2B service) might also design various rooms for homebuyers (a B2C service).


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