Below are the most prominent ones that could end up helping you make your winning email subject lines.
Indicating urgency in an email can cause the subscriber to pay close attention and even open it more often than not.
Something of value that’s also available for a limited time only always attracts attention and draw opens. The subscriber is under pressure now because this offer will not be around forever.
The two most common ways of inducing urgency would be first to have a cutoff date for the offer you are making, and secondly offer a high-value bonus to a limited number of first action takers.
Curiosity may have killed the cat, but it’s also made business millions of dollars in sales revenue. The idea here is to combine your subject line and the snippet text that follows to pique the reader’s interest and create curiosity.
An offer is about so much more than just the pricing or discount percentage. On the contrary, a great offer often makes the prospect stop looking at the price because the value they’ll be getting in return for what they pay is unbelievable, and they don’t want to miss out.
According to David Bell, a marketing professor at the Wharton School, “a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that reduces the price by $10.“
Simply mention this in the subject line of your email and watch not only the opens but also the click-throughs go through the roof.
People, in general, are attracted to and show concern for things they can relate to. Personalization is a great way to attract someone’s attention by simply mentioning their personal details, making your business look more “familiar” and “personable” to them.
The most common way to do this in the subject line would be to call out their first name or location (if relevant to your campaign).