Here are a few best practices to keep in mind when crafting your emails:
– Keep your message brief to make it easy for your recipients to digest your email content;
– Use plain fonts to make the email easy to read;
– Use a clean, simple template design that’s easy to follow.
Learn to Grab Attention With Subject Lines
How many times do you delete an email without reading it?
47% of email recipients open emails based on the subject line. That’s why you should write subject lines that make your readers crave for more.
To take it a step further, you should leave a hint of curiosity to pique your subscribers’ interest.
Here’s an example of a great subject line for a celebrity blog:
What Drake Said About Rihanna’s Pregnancy is Shocking!
This subject line is almost certain to get opened, as people will be curious of what Drake said, and if the email’s copy is good, people will undoubtedly want to read the story.
Look at these four ways you can write click-worthy subject lines:
– Ask the reader a question to challenge them to connect with your content;
– Use numbers to reassure your readers that your email has a clear beginning and end;
– Use emojis to spice up your content and keep readers interested;
– Use your subscribers’ names in the subject line.