Email lead generation tactics #6 and #7

📌 Leverage Social Media Channels

According to ListenFirst’s 2022 Social Media Marketing Trends Survey, 55% of respondents said their brand’s social media spend increased during the 2020 pandemic.

❗️ Your social media channels can be an effective tool for growing your email list.

Every social media channel has a different demographic group, so you can track various audiences and gain detailed insights into each audience and how to market to them.

For example, 33.1% of Instagram users are between 25 and 34 years while 32.5% of TikTok’s audience is between 10 and 19 years.

You can design a marketing strategy for both platforms to learn how each demographic group prefers to be marketed to and what drives most conversions. You can also add an opt-in form and a sign-up button to your Facebook page to give users more ways to join your email list. Meaning, you’ll be able to generate leads on autopilot.

👍 To get the best results on social media, try using tools such as Facebook and Twitter marketing.

📌 Use Email Automation

Email automation is creating emails that reach the right people at the right time with the right message without doing the work each time.

✅ You can achieve that by using an autoresponder system to schedule emails to be sent based on your audience’s interactions with your company. For instance, when a person subscribes to your newsletter, you can send them an automated welcome email.

Email automation is the most popular type of marketing automation, with 64% of companies using it. And with email marketing having an average ROI of $36 for every $1 spent, this should be enough to convince you to automate your emails.🔥

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