According to ListenFirst’s 2022 Social Media Marketing Trends Survey, 55% of respondents said their brand’s social media spend increased during the 2020 pandemic.
Your social media channels can be an effective tool for growing your email list.
Every social media channel has a different demographic group, so you can track various audiences and gain detailed insights into each audience and how to market to them.
For example, 33.1% of Instagram users are between 25 and 34 years while 32.5% of TikTok’s audience is between 10 and 19 years.
You can design a marketing strategy for both platforms to learn how each demographic group prefers to be marketed to and what drives most conversions. You can also add an opt-in form and a sign-up button to your Facebook page to give users more ways to join your email list. Meaning, you’ll be able to generate leads on autopilot.
To get the best results on social media, try using tools such as Facebook and Twitter marketing.
Use Email Automation
Email automation is creating emails that reach the right people at the right time with the right message without doing the work each time.
You can achieve that by using an autoresponder system to schedule emails to be sent based on your audience’s interactions with your company. For instance, when a person subscribes to your newsletter, you can send them an automated welcome email.
Email automation is the most popular type of marketing automation, with 64% of companies using it. And with email marketing having an average ROI of $36 for every $1 spent, this should be enough to convince you to automate your emails.