If marketing were a contest, email would be the clear winner.
Email marketing has an ROI of 4200%.
Surprisingly, 87% of B2B marketers say email is among the top free organic distribution channels they use?
Email is also the only platform where you control your whole audience.
In any other social media channel such as LinkedIn or Instagram, you leave your audience’s power in the hands of the platform itself. If you were suddenly banned from LinkedIn for no reason (and trust us, it happens), you’d lose your whole audience in a snap.
Like a B2B swiss army knife, you can use email marketing to inform users about your brand, nurture existing leads, generate new leads, convert prospects into customers, and keep current customers engaged.
The key to developing a successful B2B email marketing campaign is careful planning. You need to:
Define your objectives
Determine your key performance indicators (KPIs) to measure performance over time
Create your message map and roadmap
Launch and execute your marketing plans