Leverage LinkedIn to Connect With Multiple Decision Makers
LinkedIn has quickly grown from a small professional networking website to a massive global force. And marketers have been trying to capitalize on LinkedIn’s ability to connect with key decision-makers in a professional setting.
Every B2B marketing team should be using LinkedIn to reach their audience and drive leads. That’s because LinkedIn is responsible for 97% of a business’s social media leads.
That said, how do you leverage LinkedIn in the best way possible? Here are four tips to help you do that:
Structure your business page to lead to a conversion action such as a click-through to your website.
Use LinkedIn’s advanced search to identify the exact type of people you’re targeting.
Search for your niche groups, join them and be active.
Publish quality content to turn your strategy from outbound marketing — drawing attention through ads — to inbound marketing, where you attract users interested in what you have to offer.