An email blast is an email message that is sent to a whole email list or many email lists all at once.
These email blasts target all contacts primarily in a mailing list, making these email blast campaigns have a broad reach.
Here are some reasons why marketers have a bad opinion about email blasts:
Emails are sent to as many people as possible, no matter if the sender had the right permissions;
Emails are usually not part of a broader strategy aimed to build a long-term relationship with the customers;
It usually doesn’t matter who is on the receiving ends; what matters is the number of clicks.
Email Blasts Vs. Email Campaigns
Theoretically, email blasts are:
Email sent to the entire email list;
Not segmented and personalized;
Timing: sent at the same time, no matter where the readers are located.
Email campaigns may be:
Sent to target audiences,
Personalized to reflect the subscribers’ needs,
Sent according to the recipients’ time zone and according to their past behavior.
Blast emails can sometimes be highly irrelevant and useless to the recipients. As we all know, having a great relationship with subscribers is by giving value to them.
Due to some reason, the email recipients may mark the email as spam and finally unsubscribe from the list.