What is Email marketing lead Generation?

🤔 Email marketing lead generation is a method of collecting leads by using an email opt-in form. It involves collecting information about potential customers such as their name, phone number, and email address.

✅ Of course, like other forms of lead generation, email lead generation happens after you’ve already engaged an audience.

👍 It’s also a cost-effective and highly-efficient way to engage your audience and move them down the purchase journey by giving relevant information, updates, and offers.

🎁 One superb way to get leads to give their information is offering a free gift in exchange. The gift can be an eBook, checklist, downloadable resources, etc.

☝️But, an email lead generation strategy does not end with the lead capture form. It also involves strategically nurturing leads to ultimately transform them into loyal customers.

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