Email marketing lead generation is a method of collecting leads by using an email opt-in form. It involves collecting information about potential customers such as their name, phone number, and email address.
Of course, like other forms of lead generation, email lead generation happens after you’ve already engaged an audience.
One superb way to get leads to give their information is offering a free gift in exchange. The gift can be an eBook, checklist, downloadable resources, etc.
But, an email lead generation strategy does not end with the lead capture form. It also involves strategically nurturing leads to ultimately transform them into loyal customers.