Author: Vitaly

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What is DomainKeys Identified Mail (DKIM)?

What is DomainKeys Identified Mail (DKIM)? DomainKeys Identified Mail (DKIM) is an email authentication protocol that allows the recipient to verify that an email from a specific domain has been...

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Components of the Perfect Subject Line

Below are the most prominent ones that could end up helping you make your winning email subject lines. Urgency Indicating urgency in an email can cause the subscriber to pay...

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What is an Email Subject Line anyways?

Your sender name is the “From” name that appears to the display’s left (or top if viewing on mobile). The Snippet text is optional, also referred to as the second...

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How to set up SPF?

List the email servers and their IP addresses The first step is to list all the email servers and all the IP addresses you want to allow to send emails...

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What is SPF and why do you need it?

This is done by adding the sender’s IP address or domain in an SPF record published on the website’s Domain Name System (DNS), which tells the receiving system which domains...

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Why Emails Don’t Get Delivered?

If your message wasn’t delivered, it probably bounced. If it was delivered, the issue could be that the message ended up in spam. Since the bulk folder is rarely looked...

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Email lead generation tactics #9 and #10

Valuable content always wins when it comes to the marketing mix. In fact, 70% of people would rather learn about a business through articles than advertisements. However, top-quality content demands...

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Email lead generation tactic #8

The most effective email marketing campaigns incorporate a high level of creativity, but they also rely on data and testing to ensure they succeed. With split testing, you can eliminate...

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Email lead generation tactics #6 and #7

According to ListenFirst’s 2022 Social Media Marketing Trends Survey, 55% of respondents said their brand’s social media spend increased during the 2020 pandemic. Your social media channels can be an...

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Email lead generation tactics #4 and #5

Whether you want your prospects to share a blog post on their social channels or complete an opt-in form, it all depends on how you nudge them to do it....

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